Operators, not advisors.

iMomentum is co-founded by Sarah Anderson and Lou Anderson. We don't hand over a deck and leave — we build the sales motion and run it with your team until it works, with a particular obsession for the part most teams avoid: getting people on the phone.
Sarah Anderson, Co-Founder of iMomentumLou Anderson, Co-Founder of iMomentumSarah Anderson, Co-Founder of iMomentum
We've spent our careers building and running B2B sales motions — from founding teams finding their first motion to established teams getting back on target. That's the experience we bring to your floor.

The two of us, end to end.

Two founders, one engine. Sarah builds the motion end to end; Lou gets the team on the phone and keeps them there — setup through to booked meetings.
Let’s talk

Sarah Anderson — Co-Founder

Sarah builds the full sales motion — ICP, messaging, qualification, stages and the weekly rhythm — set up or rebuilt and handed back running. It's the same end-to-end enablement scope Closing Foundry delivers, run hands-on inside your team.

Lou Anderson — Co-Founder

Lou leads the front of the funnel: cold calling training, prospecting training and coaching. She gets reps on the phone, fixes teams that have gone quiet, and coaches the habit until it holds — booked meetings, not a one-off workshop.
Get your team on the phone — and on target.

Common questions

Straight answers on how we work.
Book a call
Do you train the team, or just advise?

We train and coach on live calls and real deals, then run the cadence with the team until it sticks. We're operators, not advisors handing over a deck.

We already have a CRM and tools — do we need new ones?

No. We work inside the stack you already run — CRM, dialer, sequencer — and build the motion there. No rip-and-replace.

Do you only do cold calling?

Cold calling and prospecting are our flagship, but we also build the full sales motion end to end — ICP, messaging, qualification, stages and the weekly rhythm.

Hands-on or hands-off?

Either. We can run the motion with your team, or build it and hand it back for you to run. Your call.

How soon do reps actually change?

Behaviour starts shifting in the first few weeks, because we coach on real calls — not in a one-off workshop that fades in three weeks.

Who do you work with?

Founders and sales leaders building a team from zero, and established teams whose outbound has gone quiet. If the number depends on a few heroes, we can help.

How the work runs.

Four phases. We can run all of it, or hand it back once it's built.

Set up

We find what's getting in the way, then build the fix: ICP, messaging, prospecting, qualification, stages, and the weekly rhythm.

Train

We embed it where selling actually happens — on calls, in live deals, in the CRM. Behaviour change, not slides.

Run

We run the cadence with the team until the new way holds and shows up in pipeline.

Hand off — or keep running

Once it's working we hand it back to your team — or keep running it for you. Hands-on or hands-off, your call.

Book a call

Let's talk

iMomentum is co-founded by Sarah Anderson and Lou Anderson. We don’t hand over a deck and leave — we build the sales motion and run it with your team until it works, with a particular obsession for the part most teams avoid: getting people on the phone.

My email

info@imomentum.io

Phone us

+44 7985 252024

Find me

Open Google Maps

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.